QUANTITATIVE SURVEY

Quantitative surveys provide a wide range of opportunities to measure real-world and broad public opinion trends. With these surveys could be identified: potential or actual clients, audiences and visitors, levels of satisfaction, support and loyalty to practices or products, interest in products, campaigns and brands, as well as certain impacts effectiveness assessment, tracking of trends, observations on policies and promotional campaigns, forecasting possible future behavior and development. Depending on the methods of data registration, quantitative surveys are based on face-to-face direct interviews at the respondent's home, at the entrance or exit of monitored sites or elsewhere, as well as anonymous polls of the same or similar places.

Direct interview

A direct standardized or semi-standardized interview is an appropriate method for data registration when reaching widest range of population on a national or regional level. This enables higher volumes of representative samples and longer duration of dialogue with respondent. It also allows testing of any kind of printed, audio and video materials and concepts.

AFIS works with several types of data capture techniques based on direct interviews: from questionnaires printed on paper, via laptops (tablets), by landlines and mobile phones, also by the means of Internet communication and online based panels and platforms.

Anonymous poll

Anonymous poll is appropriate method for data entry in cases where direct contact between interviewer and respondent is not desirable in order to ensure the anonymity of opinions, assessments and intentions declared by respondent.

Most often, AFIS uses this method in quantitative research during different (national and regional) elections and election campaigns, as well as during observations regarding inputs and outputs of commercial and other sites.